Sponsors play a vital role in Muswellbrook Regional Art Centre’s exhibition events and programs. Muswellbrook Regional Arts Centre is seeking Expressions of Interest for annual sponsors across a range of exhibition events and programs for the 2021/2022 financial year.

About the Gallery

Muswellbrook Regional Arts Centre is located on the New England Highway, three hours’ drive northwest of Sydney and under two hours from Newcastle. The town of Muswellbrook lies in the Upper Hunter Region among a diverse rural and industrial economy encompassing coal mining, farming, viticulture, electricity generation and the equine industry.

Achieving regional gallery status in 1976, Muswellbrook Regional Arts Centre presents a diverse and engaging exhibition program of curated exhibitions drawn from the collections, local and national art prizes, along with the work of contemporary practicing visual artists in a spacious, historic-meets-modern gallery space.

Muswellbrook Regional Arts Centre is home to the Muswellbrook Shire Art Collection and the Max Watters Collection, both of which were established in the late 1950s. The Max Watters Collection is regarded as one of the most significant collections of its type in rural Australia and showcases some of the most influential names in Australian contemporary art. These works are complemented by the Muswellbrook Shire Art Collection, the core of which are the works acquired as a direct result of the Muswellbrook Art Prize, among the richest art prizes in Australia.


Sponsors are sought to provide support to Muswellbrook Regional Arts Centre’s exhibition events and programs by:

  1. Partnering with Muswellbrook Regional Arts Centre to deliver exhibition events and programs consistent with the theme and aims of the activity and the sponsor’s brand.
  2. Supporting Muswellbrook Regional Arts Centre through sponsorship to allow the gallery to deliver high-quality experiences and outcomes.
  3. Working with Muswellbrook Regional Arts Centre to deliver in-kind benefits for exhibition events and programs.

Sponsors receive benefits which may include:

  • acknowledgement on event marketing material and collateral
  • acknowledgement through speaking opportunities or official speeches
  • signage and branding opportunities at the event 
  • event experiences

Each potential partnership presents a unique opportunity which can be tailored to suit the partner’s objectives, targets and capacities. Each opportunity will be considered for its unique benefits and suitability for each event. Potential sponsors should consider their objectives in partnering with the Muswellbrook Regional Arts Centre as well as their potential partnership capacity.

Sponsorship Opportunities



Muswellbrook Art Prize (national art competition)

Prize Money: major sponsor $30,000; intermediate sponsor $10,000; minor sponsor $5,000

Viola Bromley Art Prize (local art competition)

Prize Money: major sponsor $6,000; intermediate sponsor $2,000; minor sponsor $1,000

Exhibition Launch (6 annually)

Provision of goods and services: catering; produce; wine, beer and beverages; entertainment (music, dance); guest accommodation


Catalogue design and production; installation costs; publicity; transport; printing costs; touring costs (incoming/outgoing)

Artist in Residence

Artist fees; materials and production costs; travel; accommodation; meals and incidentals; public workshops

Workshops – Monthly Family Program, Tutored Adult Workshops, Term Youth Art Program

Tutoring; art materials; catering


Commissioned artworks for exhibition (acquisitive and non-acquisitive), collection and public spaces; conservation (Adopt-an-Artwork)

Selection Criteria for all Events

The selected organisation: 

  • has no religious or political affiliation or purpose
  • is not a tobacco company or tobacco related brand
  • promotes core values which align with those of the event or program and Muswellbrook Regional Arts Centre
  • has a brand that positively aligns with Muswellbrook Regional Arts Centre and the event or program for which the Expression of Interest is lodged
  • must provide benefit to the event or program
  • has public liability insurance up to $10 million where required to activate on-site.

Appointments will be made for one year. All proposals will be evaluated by a panel for each event or program. Muswellbrook Regional Arts Centre reserves the right to proceed with any of the events/programs mentioned above without appointing an event sponsor. Muswellbrook Regional Arts Centre may make direct approaches to potential sponsors as a part of this process.

How to apply

All Expressions of Interest are to outline the following:

  • Details regarding the current business of the applicant including history of operation, products and services and area of operation

  • The objectives of the business in seeking exhibition event/program sponsorship 

  • The nature of the partnership sought (refer to points 1-3 above)

  • How they meet the selection criteria as detailed above

  • Best contact details for further discussions

We advise applicants read Muswellbrook Shire Council Financial Assistance and Sponsorship Policy before applying.

Potential Sponsors should email expressions of interest to This email address is being protected from spambots. You need JavaScript enabled to view it.

Applications should be no longer than 5 pages and no larger than 5MB.

Any enquiries regarding the EOI should be emailed to This email address is being protected from spambots. You need JavaScript enabled to view it.

Muswellbrook Regional Arts Centre is a service and facility owned and operated by Muswellbrook Shire Council.

Image: Winnner 2020 MAP Sally Stokes, ‘Somewhere Deep Within’ 2020, oil on linen, 153 x 153cm

Back to top