About the Project
Muswellbrook Shire Council is proud to announce an exciting new chapter in our region’s story with the launch of a comprehensive place branding initiative. In partnership with the acclaimed branding agency ‘For the People’, we are embarking on a strategic endeavour to redefine the identity of the Upper Hunter, enhancing its appeal and uniting its diverse communities.
‘For the People’, celebrated for their transformative impact on regions like The Blue Mountains and West Coast Tasmania, bring their expertise to the Upper Hunter. This initiative is designed to delve deep into the unique qualities and aspirations of our communities, reflecting and celebrating what makes our region distinct and appealing.
Vision and Scope
Our aim is to develop a brand that embodies the region’s heritage, industries, and community spirit, creating a unified identity that resonates both locally and beyond. This will involve:
- Strategic Analysis | Evaluating our region’s attributes, strengths, and potential.
- Community Collaboration | Ensuring the branding reflects the voices and visions of our residents.
- Narrative and Identity Creation | Crafting a compelling story that unites and defines the Upper Hunter.
